Amazon launched its Frustration-Free Packaging initiative in 2008 to make it easier for customer to remove products from their packages. The program initially targeted toys and has since grown to include hundreds of categories with the ultimate goal that every product meet the guidelines. FFP is considered tier 1 in Amazon’s packaging certification tiers.
A Frustration-Free Packaging is basically an SIOC which must meet several additional requirements. It falls into the same classification typing as SIOC (Types A through G), is subjected to the same testing and needs to meet the same standards but in addition FFP packages also need to be easy to open (within 120 seconds) and the entire package must be curbside recyclable. This means no EPS is allowed in the package and poly bags (HDPE or LDPE) may only be used for small parts containment or abrasion resistance/dust protection. Wire ties are allowed only for cord management and packaging peanuts, shredded paper, welded clamshells, blisterpacks, etc. are prohibited. There is also a box utilization score that must be met, volume of the product divided by the volume of the packaging must be greater than 30% for fragile or 50% for non-fragile items.
Receiving Amazon’s Frustration Free Packaging certification provides several benefits including the reduction or removal of Amazon Prep Chargebacks, reduced packaging costs, reduced inbound transportation costs, additional site marketing and free vine enrollment.
When does a product need recertified to the Amazon-Frustration-Free-Packaging process? The good news is that as long as the materials and components are not changed, recertification is not needed. However, vendors may need to make changes. The most common changes that require FFP recertification include a change in the pack size (for instance from three units to four), the addition or removal of components, a change in the sealing method and design or material changes to the shipper, primary package or protective material used.
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